Branding Campaign: T&Cake

T&Cake by Build

When looking for inspiration for my own branding system, I began looking at stationary. One of the sets that stood out was this design for a company called T&Cake by Build. The stationary alone is fun with a touch of elegance, alluding to the historical roots of the topic. I especially like the way the type and bite out of the corner of each piece play off each other. The design is so simple and clean, only using purple white, gray, and an occasional pop of red. The use of “white space” is wonderful, and it is well put together; clearly a system and a wonderful example of what can be done.


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