I have posted quite a few branding campaigns lately, but I simply could not pass this up. Betlem, created by Toormix, is a wonderful example of a full branding package, including extra elements like special coasters, napkins, and the storefront. Each piece corresponds with the theme and all the symbols and imagery follow a similar style. I especially enjoy the coasters, the backs of the menus, and the backs of the small informational pieces. The illustrations are so clever, and add an element of fun to a clean and sophisticated system. What a wonderful way to end a day of design inspiration.