Packaging Rethought

Bandiful by Vivi Feng and Yu-Ping Chuang

When I first saw this design I couldn’t believe it…a band-aid dispenser! What a wonderful idea. I love the design and the presentation of this packaging. Designers Vivi Feng and Yu-Ping Chuang came up with a wonderful and simple concept, that was taken to a new level with a great design. I love the way it is able to hang anywhere by its hook, and that it is clearly thought out in how the band-aids are dispensed. The logo is simple and the color scheme lends to new colors fairly well. The textures of the band-aids directly tie into the logo, and the typeface is clearly part of the system. The way that the straight-lined type and the smooth curves of the band-aid play off each other is a wonderful combination. This design is a very good example of how to find a problem and create something to fix that problem with a simple and aesthetically pleasing solution.


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