Ice Cream?

renata el dib: ice cream posters for kibon

Sometimes a new spin on an old idea is just what I need to recharge my design. This is one of those concepts. Renata el Dib’s new take on a poster for ice cream was certainly a refreshing sight. The use of two textures together on opposite sides of a poster, with the intention to roll a corner over, is a wonderful change to a overused dogeared corner. Each texture by itself would not make much sense, and there would probably be disconnect. However, the possibility to roll the edge over and switch the dynamic is perfect. The type is well placed in relation to the way the poster is used. This is a great example of changing up a simple idea and making in new and inviting.

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