Branding Campaign: Simon & Gerald

Simon & Gerald Branding: Creative Particles

And yet another branding campaign. I have again been looking at what can be done for branding and promotional pieces, and there is a lot out there. It is hard to find a style, and create a system based off of that style that still keeps with the feel of the brand. There are so many variables to get right…or get wrong. This system by Creative Particles is a great example of testing a system and pushing it to its limits. It has several options for textures and colors, and each set is completely thought out. I really appreciate the texture added to each piece via the wood grain. It gives a two-dimensional brand an extra push of visual interest as well as breaching the more organic side of design. I especially enjoy  the clean serif typeface contrasted against the horizontal wood grain with a slight shadow to help push the element to that extra dimension. What a great way to push the details in a simple system.

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