Branding Campaign: Flock Cafe

Flock Cafe branding by Kilo Studio

Another day and yet another branding campaign. I was drawn to this design for Flock Cafe by Kilo Studio especially for it’s additional pieces to the brand such as buttons and stickers. Each piece has something extra, and although the stickers and the buttons are quite different, they still carry the same brand clearly throughout. I enjoy the use of the patterning. Despite the fact that there are many different patterns being used on different pieces such as the coffee cozy, the system does not come across as busy but rather sophisticated and cohesive. I especially enjoy the versatility of the circle, whether it is being used as the container for the logo or the patterning. Everything is included from the various packaging, to the environment. The views of the restaurant with the logo imprinted in the center of the image is tastefully done. There is quite a bit of wonderful detail here, especially to inspire the graphic designer.

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