While looking for more inspiration, I found this packaging design by Spin for Matthew Hilton Watches. What caught my attention was the way that the series of photographs representing this system showed every step when unpacking the watch. I found this fascinating and really enjoyed the little extras such as unexpected design elements inside of the cardboard and the wood case for the watch. The color pallet is very simple yet effective and keeps the company from looking too boring while holding onto that element of sophistication and high quality. Creative use of materials really makes this design stand out.