Design Perspective: The Gift Basket

früute by Ferroconcrete

It’s that time of year again, and everyone is starting to get crazy. Christmas carols abound (good in my opinion, but not in many others’) and holiday gift shopping begins. This is the time of year when graphic designers realize just how bad so much packaging can be, but it is also a time of year when many brands step it up and make their packaging shine amongst the masses (sometimes literally). This packaging by Ferroconcrete takes the normal gift basket and redefines it. The wicker knockoff is replaced by a specially designed felt bag, and the small wire and wooden creatures get people thinking of Schwibbogen (candle arches for those of you not into German). In the end, however, what got my attention was the packaging for the cookies. It was simple, elegant, and yet snarky and fun. The sayings on the bags made a higher end package more personable, and yet the quality of design was not sacrificed. Each piece speaks for itself in this gift basket, but as a whole, this set redefines what can be done with a gift package. The focus is clear, and I can almost here the penguins, snowmen, and reindeer singing “deck the halls.”


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