Branding Campaign: Subliminal

Subliminal by Mauro Hernández

More branding, but that is what should be expected. When looking at design this past week, I found this example by Mauro Hernández. What especially caught my eye was the use of the logo. Instead of having it completely visible on every piece, it is used as a wrap and design element. This took the simple logo and made it more of a conceptual representation of the brand, yet held onto it’s integrity as a vessel for sharing the brand with others. I enjoy how the system has two colors, and that they aren’t used together on each piece. This helps free up the opportunity for more brand expansion in the future. Sometimes a system needs to break a few boundaries, and this certainly does some of that.


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