Design Perspective: Packaging

Theo Chocolate by Asnley Flanagan

When I look at packaging design, I normally don’t look at packaging with photographs plastered all over the piece. However, when I found this design by Ashley Flanagan I changed my mind. I love how the use of photographs is employed on this chocolate packaging. It elevates the product and emphasizes a feeling of freshness that is not normally present in similar designs. I also enjoy the patterning in the background that is derived from the forms in the photographs. The logo adds a bit of fun to the design, and the color scheme is simple, pulled from the photographs on each piece. I am pleasantly surprised that this design works well, and that the images don’t detract from the rest of the system. What a wonderful way to start off the week.


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