Some designs stand out from all the rest when looking at packaging, and that is certainly what this design did by Creative Retail Packaging Inc. The shape instantly commands attention, deviating from the typical rectangle shape. What really catches they eye, however, is the simple, elegant forms of the dried fruits inside. The design for Simple & Crisp does not overpower the essence of the product being sold. In fact, it elevates the fruit with the simple design and color schemes that accompany each fruit. This is a refreshing example of good design that transforms into an elegant display of a product.